Showing posts with label 00 - Marketing Communication. Show all posts
Showing posts with label 00 - Marketing Communication. Show all posts

Saturday, September 1, 2007

Improving services

With many European economies showing slow growth, the retail sector is coming under increasing pressure to improve its service and cater more for consumer demands. Is the customer always right?

Advertising and budgeting

Here's a text/exercise on the topic of language in the fields of marketing and advertising.

And an exercise on budgeting: are the statements true or false? As an extra exercsie you could translate the fifteen statements to Dutch.